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As the brand prepared to launch in 2010, the availability of Halal products were limited, especially in the frozen foods section of mainstream retailers as well as in high end natural foods stores like Whole Foods Market. Saffron Road thus debuted nationally in July 2010 in Whole Foods stores as the world’s first all-natural, Halal-certified, anti-biotic free, and certified humane frozen entree.
Our first product line, four frozen Indian Entrees, were an instant success in all of Whole Foods eleven national regions, encompassing over 250 stores. We’re thrilled that our brand is now recognized as a leader in not only halal, but also as the premium choice in frozen antibiotic free entrees which are also certified humane and 100% natural. We truly stand out currently as perhaps the only national frozen entrée brand in any major US supermarket in US with these exemplary traits.
Saffron Road seeks to bring its mission and faith-based values to a higher calling with the local and global community, embodying a socially-conscious company ethic, as well as being a dedicated to sustainable farming practices. We hope you and your family will join ours on the Saffron Road– a journey of bringing together families and cultures to share a meal and values around the dinner table.
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